Analysis of consumer attitudes and behavior towars non-wood forest products in urban areas of izmir

In recent years the interest in natural products and increasing the relevance of non-wood forest products has become even more important. The use of wide area, as far as food medicine increasing consumption tendencies towards products. The main aim of this study is non-wood forest products for their households with data obtained from the surveys, consumer structure, and consumption trends, and preferences is to analyze in urban part of İzmir. For this purpose, 96 surveys have been carried out with households in Karşıyaka. As a result of the research, a large part of household, non-wood forest products does not recognize under the name. In their natural environment, the additives include, delicious and aromatic foods, and they have to be protective, immune system booster due to the properties of the products are preferred. Consumers preferred the kind, quantity and product production with the right group of consumers as a result of the determination, the process from production to marketing for the effectiveness and sustainability will be provided. Keywords: Non-wood forest products, consumer attitudes and behaviors, consumption trends.