Understanding women's digital vernacular creativity activities on social media: An ethnographic study on the case of Instagram

Understandıng Women's Digital Vernacular Creativity Activities on Social Media: An Ethnographıc Study on the Case of Instagram named thesis, the sharing of handicraft activities among women in Turkey as part of their daily practices through Instagram, one of the new media tools, and its effects are examined. The aim is to explore the Vernacular Creativity practice and postmodern self in the framework of everyday practices meeting digital media. Women who engage in daily practices and produce at home showcase their creations on Instagram. Daily practical activities undergo a process of reproduction by merging with digital technology. This reproduction forms a widespread creative practice. The intersection of ordinary daily practices with the digital realm results in visibility and interaction. Through this interaction, individuals can create a community while preserving their 'self' characteristics. The research follows a qualitative design and involved interviews with 13 women using the snowball method. An in – depth examination has been conducted through context analysis method.The findings are categorized into themes and interpreted. Participants shared examples of handicrafts on Instagram as part of their daily lives, increasing their visibility and becoming aware of their talents. They opened up space for themselves both materially and spiritually, inspiring each other. The evaluation of women's daily practices is attempted within the framework of Women's Vernacular Creativity and Postmodern Self-focus. This research aims to fill a gap in the literature.