A Study about quantitative analysis of qualitative data

ABSTARCTMaster ThesisA Study About Quantitative Analysis of Qualitative DataEsved Nihan İLERLERDokuz Eylul UniversityIstitute of Social SciencesDepartment of EconometricsRecently, in social fields such as service, education, etc., having reliableinformation about behaviours, attitudes and perceptions of people has gained agreat importance. Because, having such information about attitudes, behavioursand perceptions provides some benefits by using them effectively. Themeasurability characteristic of people?s behaviours provides researcher topredict and even direct them. And also, knowing people?s perceptions towardssomething is the most important data for creating the desired perceptions.İn this study, the way of measuring qualitative data and thefundamentals of measurement such as reliability and validity, are explainedthoroughly. And also, apart from the literature, a classification is done aboutthe references which are used in the measurement process. At the and of thestudy, an application about ?Self Acceptance? takes place.Key Words: 1)Measurement, 2)Scale, 3)Attitude Scales, 4)Reliability andValidity, 5)References in Measurement