Advertising appeals used in public service anouncements

Public service announcements are the messages prepared to attract the attention of the society on issues such as the solution of social problems, the protection of public health and the transfer of information, taking into account the public interest and supported by the relevant institutions. Public service announcements can be prepared on any subject that concerns the general public and provides public benefit. While public service ads aim to change the attitude and behavior of the target audience, they aim to raise awareness in the rest of the society. Television is one of the most effective means of delivering public service advertisements to the public, but the rapidly increasing use of the Internet enables public service advertisements to be carried to this medium. Today, plenty of public service announcements are prepared within the scope of the COVID-19 epidemic, which has taken the whole world under its influence. The public service announcements prepared by the Ministry of Health, which is the most authoritative institution on this subject, and also on the internet, were analyzed by content analysis method. In these public service advertisements, which advertising appeals are used, how compatible the appeals used are with the problem, and in what sense these public service advertisements are beneficial to the public are examined in detail. Keywords: Public Advertisement, Public Interest, Advertising Appeals, COVID-19.