Master'sOpen Access

E-commerce in tourism sector in Kazakhstan: Practice on hotels and travel agencies

2009
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Advisor: Yrd. Doç. Dr. Burcu Selin Yilmaz

Abstract (EN)

The developments in international computer networks in recent times have provided the possibility of using the Internet in every field. The tourism management also gains from the Internet media intensively with a view to carrying out the activities introducing marketing, sales development and low finances on international level.The Internet facilitates direct communication between clients and the tourism management by providing the clients with the possibility of making the reservation easily at any convenient time.E-trade and internet notions were touched, the importance of the internet in hotels and travel agencies, e-trade and internet use in hotels and travel agencies in Kazakhstan were examined in this study. The data were gathered by questionnaire and SPSS 15 for Windows was utilized to analyze the data of the survey and frequency distribution, cross tabs and T test were used. The results were interpreted through the information in literature research.Key Words: E-trade, Internet, Hotels, Travel Agencies, Kazakhstan.

Author

Dr. Gulıstan Bayekeyeva

How to Cite

Gulıstan Bayekeyeva (Master Thesis). E-commerce in tourism sector in Kazakhstan: Practice on hotels and travel agencies, 2009, Dokuz Eylül University.

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