City brand and measurement of brand image: The case of Duzce city

City branding include as a brand positioning of city and a number of activities which is turned into a vision of goals. If the image of the city appears as perceptions to be gained from people's minds about the city.Cities provide opportunities to residents in any area which interest human life from social life to the cities. Today city stakeholders ecognizing the importance of cities use the branding and marketing efforts in order to provide better services to the city residents. As branding efforts with the city's image change in a positive way, especially tourism a development is shown in various fields.The branding requires for cities the differentiation. Rebrand cities especially need to strengthen their image. Cities attempting to create a strong image shape identity elements to create a positive image. Cities which lays down the differences and have a strong image provide significant advantages in branding.The main purpose of this study which is the subject city branding, to measure the city brand and brand image of Düzce. For this purpose a study was conducted on public officials working local governments in the city center of Duzce, on the field of tourism workers and on the local residents. 364 questionnaires were taken into consideration by analyzed with SPSS program the image of Düzce and the elements which can brand were determined.As a result of this study, Düzce's natural beauties, geographic location, transportation, open to investment from outside the city, a city that is clean and quiet, hospitable characteristics of the people of reasons such tourism resources was found that important elements are to branding of Düzce and imagine of city.Keywords: Brand, City Branding, Tourism, Düzce