Competitiveness between cities, urban marketing, branding and assesing with the planning case study İzmir

The era after World War II is a process comes to order economic structure and output circles. In this milieu, new organizations and polities that accommodated to this system have been arised. Thus globalization and localization come to order as two affinities.Local with these affinities becomes a show place of change and new life styles. Cities have digressed from nation states?s borders and been a part of the global network. Alternating sectors and limited resources of them couses competitive climate between cities. The study takes place in city planning, defines urban marketing analysies on a competitive basis and case studies from many cities.Firstly, changes which arised urban marketing and branding issues explane that include research cases. Then, defines targets of urban marketing and branding cities.Recently, marketing and branding processes become necessity differently requests. Cities that out of global Networks are marginalized and can?t take global welfare share. Every city has values and potential for marketing. Here the important thing is finding the right strategies for exerting entities and leads process efficient. As a result, defines consepts and values from chosen city researchs by case study İzmir. Firstly city?s present aspects are ascertained and then chosen facets that caries potential are modified.