The relationship between personal values and innovation ability: A research on generation Z

The contemporary business world has embarked on an exploratory journey to comprehend the unique characteristics and values of Generation Z. Particularly, as the profound connection between personal values and innovation capabilities pulsates at the heart of the business world, this study is focused on this critical subject. Personal value is a concept encompassing an individual's personal qualities, skills, experiences, and character traits. Innovation capability, on the other hand, can be defined as the ability to generate new ideas, improve existing processes, and find unconventional solutions. When personal value and innovation capability come together, individuals can continuously improve themselves and their surroundings. The amalgamation of personal value and innovation capability assists individuals in being effective in their career development and leadership roles within organizations. These skills contribute to the competitiveness, diversity, and sustainable development of societies. The data for this study were gathered through quantitative research methods using the survey technique. Convenient sampling was chosen as the sampling method, and analyses were conducted on a sample group of 450 individuals born between 1995 and 2010 from Generation Z. A series of statistical analyses were applied to examine the relationship between personal values and innovation capabilities. The analysis results indicate that the personal values of Generation Z individuals positively influence their innovation capabilities. The findings suggest that organizations understanding their employees' personal values and integrating these values into innovation processes can help create a more innovative and competitive environment.