For medicine sektor, the effect of gender of the personal seller on the selling activities

Personal selling involves a sales person and a customer. It is an face to face communication. Sales person is a someone who applies the selling strategy of a company in the shop (store etc.). The mission of the sales person persuade customers to buy the product. However, the aim of the customer is to buy a good product with the best price.There are a lot of factors affecting the personal selling. The gender of sales person is one of these factors due to the selling occurs face to face.In this study, the effect of gender of sales person working in medicine sector on selling is conducted by aid of an application which was done with the doctors of gazi hospital.As a results, gender of sales person has a considerable effects on the selling process and selling performance in the medicine sector.