Investigation of the effects of organizational ambidexterity and digital transformation on competitive advantage under the moderating roles of strategic agility and environmental hostility in SMEs

In today's world, where uncertainties are increasing and businesses need to take a proactive stance in guiding their futures; digital transformation has become vital for businesses to have and use multiple skills, to have competitive advantage and therefore to maintain their presence in the long term. The fact that classical management practices are inadequate at the fast and effective decision point and especially the importance of digital applications in the new order tried to be established after the pandemic has led to curiosity about the effect of these applications on the competitive advantage. In this study on suç an işportan subret, the Effect of organizational bi-directionality and digital transformation on the competitive advantage were investigated. Quantitative data was collected from 366 senior managers from small-scale SMEs within the istanbul city border through survey studies. The results of the study confirm the positive Effect of organizational bi-directionality and digital transformation on the competitive advantage, while at the same time suggesting that strategic agility and environmental negativity mode the relationship between these variables. In this direction, the study reaches a conclusion that managers who can benefit from digital transformation applications at the highest level and those who have the ability to use their skills and competencies at the same time gain a competitive advantage.