Master'sOpen Access

The marketing problems and determining the marketing education necessities of SMEE?s (A descriptive research in region of Çorum)

2008
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Advisor: Yrd. Doç. Dr. F. Tahir Dardeniz

Abstract (EN)

This study is aimed to determine the necessities of marketing education and also marketing problems of SME?s which have been displayed activity in region of Çorum. Main data of the study has been composed by point of views, has been taken from the number of 104 SME?s manager with the assistance of survey sheet. Data that has been obtained with survey sheet, has been composed with tables and have been displayed by frequency and percentage. Agreement degree of SME?s managers to declaration that has been concerned with marketing problems in survey sheet, has been evaluated by arithmetic mean of each declaration. Besides, any difference in enterprises about taking education whether or not in marketing, has been controlled by t test, at the significance level of 0,05.The offers that has been founded to derived findings, has been displayed by researcher in the end of study.Key Words: SME , marketing, education.

Author

Emre Akgözlü

How to Cite

Emre Akgözlü (Master Thesis). The marketing problems and determining the marketing education necessities of SMEE?s (A descriptive research in region of Çorum), 2008, Gazi University.

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