The research of fish consumption and factors affecting the consumer decision in Kocaeli

In this study, seafood comsuption habits of individuals living in the central districts of the province of Kocaeli. The study was conducted with 800 individuals with 626 women and 174 men in August and September 2017 using face to face interviews and survey that includes 32 questions were administrated. Considering the finding obtained from the study it has been determined that 46.62% redmeat, 34.78% chickenand 18.60% of the participants like eating. The majority of the respondents(65.24%) stated that mainly consumed fish during winter, there maining (28.15%) during the fall. It was determined that seafood consumption was associated with age, occupations, income levels and state of education. Participants buying fish are factors taken into account are that freshness to 40.41%, 37.66% hygiene, 19.43% economical, in this research conducted. The most consumption fish species is anchovy (71.55%), frying(46.74%) is the most preffered consuming type for the results. It was determined hatmost of the individuals (27.59%) income was 1500-200 TL, in generally preferred to consume the products obtained by hunting (85.75%), could be easily ensured the fish on the market (89.24%), participants were found to be satisfied with fish (77.42%) It was determined that participants (94.27%) were found to be satisfied with fish, and they were (70.25%) informed about fishing prohibitions when purchasing fish. The study was found that fish are consumed as fresh and that fish products were seen to be less (6.18%) consumption.