Internet as a marketing tool for hospitality businesses

11 ABSTRACT As all innovations that appears in tecnology, internet helps people who have limited time, to make their lives easier. The development of internet is rapidly growing in nowadays and in all over the world the most of the countries are working on to increase the internet services. Internet is a new distribution channel for the companies and it gives opportunity them to serve their products directly to the consumers. Internet gives opportunity to the companies in the tourism sector like in other sectors. Internet lets the hospitality companies to communicate with the potential consumers during 24 hours a day and 365 days a year. It gives the same opportunities to all hospitality businesses for integrating to the global markets. The advantages of the internet makes it externally significant marketing tool. The purpose of this study is to evaluate all the marketing process through internet for the hospitality businesses and to determine the current situation of the marketing activities through internet for the hospitality businesses in Turkey. As a conclusion, this study provides detailed and distinctive literature review for the hospitality business and for the people who interest in internet marketing. Also the results of the study will figure out the positions of the hospitality business in internet marketing and the advantages and disadvantages of the internet marketing and it will be useful for evaluation of their current marketing strategies. Key Words: hospitality business, marketing, direct marketing, internet marketing (e- marketing), electronic commerce.