The analysis on the effect of marketing function of the barter system practise in the hospitality industry "a practise towards the members of the barter system in the hospitality industry"

This research aims to evaluate and compare the marketing functions of 3, 4 and 5 stars hotels which are the members of the barter companies in Turkey by considering the level and the direction of the effect of the barter system to these functions in respect of different variables. The sample of this research is consisted of marketing department managers of 45 hotels which are members of 8 different barter companies without any region restriction. In the research, along with the scale composed of 19 variables that were improved to measure the attitudes of the marketing department managers regarding the effect of barter system to marketing functions; a questionnaire form including various information related to hotels (class, legal structure, duration of activity, products supplied and demanded in the system, duration of the membership) and attitudes of marketing department managers in their perception of advantages before membership with the effect of barter system to the marketing mix was used. After the questionnaire forms had been replied by the managers, descriptive frequency tables and percentage tables were made and then in order to analyze the effect of barter to the marketing functions in numbers, SPSS 14.0. as a statistical package had been used for frequency analyze, means, ANOVA analyze and t test. According to the results, significant and positive relation is found between barter system and marketing functions of the hotels.