Competitive strategies of the hospitality enterprises act in congress and meeting market: An application in Izmir

Congress tourism that making huge inroads in different kinds of alternative tourism, is quite serious for countries and cities both by its economical value and specific features. Congress tourism especially by its economical potential, not only pin down the hospitality enterprises to obtain new competitive strategies, but also make them use these strategies effectively by considering the market conditions.Recently, it is an economical necessity rather than being an option for the hospitality enterprises to get involved in congress market and also to increase their market share. Thus, it is essential to identify and choose the appropriate strategies for the existing market conditions.In addition, it is vital for the hospitality enterprises to determine business and market compliant strategies in order to gain competitive advantage by the aid of their competitive advantages such as low cost, quality improvements, shortened service time etc.This research focuses on the aspects of congress tourism, competition and competitive strategies with regard to hospitality industry in which the Hotel companies are involved in congress market in İzmir.Key Words: Congress (Convention), Convention Tourism, Competitive Power, Competitive Strategies, Competition In The Service Sector.