Determine the contents of cosmetic product salesman training program

This study aims to define the opinions of identified sample groups on essential content of Cosmetic Product Salesman Training Program.This study is conducted regarding the personal approaches of 190 panelist who are academicians, branch teachers at vocational schools in Ankara, İstanbul, İzmir, Antalya, and Kocaeli cities, cosmetic product depot directors, cosmetic salesmans and sales directors of cosmetic companies in Ankara.The study was done through descriptive research method based on scanning model. The questionnaire of the research was designed by the researcher so as to determine the contents of the courses of ?Cosmetic Product Salesman Training Program?. In order to be able to prepare the questionnaire, total of randomly chosen 30 people composed of master professionals and instructors were interviewed initially and expert opinion was received. Consequently, a questionnaire was prepared and applied to 190 respondents. The frequency, percentage and arithmetic average of the views in the study were calculated. Since the number of academicians are low, to determine if there is a significant difference between the groups; academicians are evaluated as a part of instructors group, not a separate group. One Directional Variance Analyse (F Test) was employed to determine significance. In case whether a significant difference occurs or not, in the group of master professionals and instructors, t Test is used.The arithmetic average of the data obtained as a result of this research has determined subjects and subject analysis for the ?Cosmetic Product Salesman Training Program? by taking account the One Directional Variance Analyse (F Test) and t Test results.