Master'sOpen Access

A decision support system for determining corporate strategy in small hotels

2019
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Advisor: Prof. Dr. Yılmaz Gökşen

Abstract (EN)

Small and medium-sized businesses, unlike large enterprises, are usually managed by the business owner. When the managerial and technology equipment of these managers are not as sufficient as the large enterprise managers, it may be inevitable for the enterprises to make strategic mistakes in the decision-making processes in order to sustain their lives. Due to the inadequacy of the tools to assist the decision-making process of small scale enterprises which do not have the opportunities of large enterprises, this software has a user-friendly interface which can be used by every manager and a simple, free of charge Turkish software has been proposed. For this purpose, instead of dealing with small and medium-sized enterprises in general, a sector specifically have being focused and for this purpose small hotels with these features within the hotel sector is preferred. As a result of this, It is intended to obtain a flexible decision support system that is easy to use and can be adapted to any sector with similar characteristics and will help small hotel managers to make the right decision and update informations at the strategic planning stage. In this study, firstly detailed information about strategic management, tourism enterprises and decision support system is given and then developed decision support system software is introduced.

Author

Dr. Halil Epik

How to Cite

Halil Epik (Master Thesis). A decision support system for determining corporate strategy in small hotels, 2019, Dokuz Eylül University.

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