Reviewing the approach to the Amazon website in the context of user interface design and user experience

E-commerce sites are one of the major factors of the internet. The websites created are visited by many users. With the development and acceleration of the Internet, the number of websites and online users and their interest in e-commerce sites are increasing. Unlike traditional shopping methods, shopping preferences in electronic environment have gained importance. E-commerce sites have significantly facilitated access from anywhere in the world. Users face many problems while browsing, shopping and searching for products. To minimize these problems for users, it is important to improve the usability of the e-commerce site. Graphical interfaces are one of the most important elements that enable communication between computers and users. Usability is the concept that defines the human-computer interaction in a website in the most powerful and effective way. The main purpose of this research is to examine user experience, user interface design and usability of e-commerce websites. It is stated with visuals that user-friendly websites with an effective and practical interface are useful for users. Amazon.com website is analyzed in this context to improve the interface design and usability of e-commerce websites.