Master'sOpen Access

Data analyse system of user experience design

2019
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Advisor: Prof. Dr. Osman Nuri Uçan

Abstract (EN)

With the developing web technologies, people are now able to access information very easily. The most important point in information sharing; to provide the right information to the right people. In this context, the concept of user experience has emerged. The user experience is a set of techniques that aim to provide information to the right user in an easy way. Electronic commerce has become an indispensable element for people who prefer technology, ease of use with smartphones, and people who prefer to trade easily. For companies that aim to use technology in order to provide a competitive advantage in the field of marketing and usage of mobile devices, websites have become very important. This situation also leads to the development of the companies on their websites and to make arrangements based on user needs and experiences. Within the scope of this study, the analysis of the effects of the designs and arrangements for websites on the user experience has been realized. Website elements have been reviewed through Eye-Tracking technology through selected users. The factors observed for the website elements have been measured in the scope of Eye-Tracking method. Website design elements are examined through the user experience and the findings of users' perceptions are evaluated. Website design factors, the initial start-up time, the number of times looked at, the number of times viewed and the average duration of care are specified. As a result of findings obtained from the study, the obtained measurements of the users are analyzed and associated with the website elements and presented in the context of the findings. As a result of the analysis, the results obtained from the user experience for the use of the website are explained in the analysis and conclusions section. As a result of the study, it was deduced that the participants' perceptions of the time they first looked at the website and their perceptions about the time factor examined differed according to the average length of time they were looked at.

Author

Dr. Ali İhsan Öz

How to Cite

Ali İhsan Öz (Master Thesis). Data analyse system of user experience design, 2019, Altınbaş University.

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