Awareness level of individuals on social networks in usage and satisfaction approach context

In the 21st century, our leading and growing customers in the field of internet technology have enabled the diversification of communication tools. They are considered as the most effective and popular means of communication of the present age and together with social networks they have created new communication environments. With the design of social networks, individuals have been able to accommodate the adjustment of anything in time and space. It is investigating such a popular formation of social networks. Satisfaction approach, basics, web site, frequency of using social networking platforms, habits and reasons of use were examined with structured study. 433 social network users of our country were surveyed using quantitative data collection techniques and Jamovi (Version 1.0.7) program was used for analysis. According to the findings of the research; age, marital status, income status, educational status, frequency of social network usage and social network usage are evaluated as follows. The most commonly used social networking application was instagram, but it was concluded that social networks were mostly aimed at sharing content. It was concluded that demographic factors had an effect when social network usage was open. Key Words: "Internet, Social Network, Uses and Gratifications"