Second screen usage habits and motivations of Akdeniz University students from the perspective of uses and satisfaction approach

Digitization, transition from traditional media to new media; changed the attitudes of the audience. The audience has ceased to be passive and has become active. The audience has ceased to be passive and has become active, and not only watches television but also uses the second screen at the same time. Based on the approach of "what do people do with the media", in this study, which was created on the problem of "why the audience uses the second screen" field research was conducted. The data obtained by the survey method were analyzed with the SPSS package program. According to the findings revealing the original side of the study, the participants; While watching television, they use a second screen, but most of them are not aware that they are a second screen user. The audience mostly prefers to use a smartphone as the second screen. The television audience uses the second screen to gather information, shop, follow social media accounts, save time and have fun. When the audience uses the second screen, they become more active, interactive and participatory. Music programs are the type of thematic program used by the television audience most often with the second screen. The second screen device used by the audience and their motivation to use second screen differ according to gender and faculties. Moreover, the audience almost never use second screen applications. The audience thinks that they are partially distracted when they use the second screen. The possibilities offered by technological opportunities and new media have changed the position of the traditional audience. The audience's first screen preference is not always television. Keywords: Second Screen, Cross Media, Interaction, Digital Media, Social Media