Valuation of Recep İvedik series in the context of the cultural industry

The aim of this study is to show that the masses can be directed by manufacturing consent by means of cultural products and thus, cultural products are transformed into a means of domination by centering the concept of cultural industry. Therfore, it was firstly shown how it creates a homogeneous population and operating strategies of industry. Thus, Recep İvedik films were analyzed within the framework of the information obtained from movie sector, which is one of the main areas of cultural domination. As a result, it was determined that the films prossesses such features as anti-intellectualism, gender, nationalism, fashion, and ideal beauty perception. Popular cultural products appear to be iconclastic on one hand, yet approve the existing order by rendering the class differences meaningless on the other. Hence, while resisting, they actually have a dialogic structure, since the meaning of real resistance is now emptied. At this point, the question of how the consumer makes sense of the product becomes as important as the strategy loaded on the products. Behind the success of the film series lies the metaphors of cultural conservatism and the approval of a wide mass of people of these. Approving or criticizing films may be due to class differences. The act of laughing reflects the collective unconscious of a society. Here, I tried to show that both the laughter type and laughing performance of people have changed along with the social change. I showed that this happens due to the fact that industry and society have the power to transform one another. Keywords: Domination, Resistance, Laughter, Judgment of likings, Social Change, Recep İvedik