Role of reliability in increasing effectiveness of electronic marketplaces in the global marketing environment: A research in Turkish automotive industry

ABSTRACTDoctor Of Philosophy (PhD) ThesisROLE OF RELİABİLİTY IN INCREASİNG EFFECTİVENESS OF ELECTRONİC MARKETPLACES IN THE GLOBAL MARKETİNG ENVİRONMENT: A RESEARCH IN TURKİSH AUTOMOTİVE INDUSTRYİsmail METİNDokuz Eylül UniversityGraduate of Social SciencesDepartment of Business AdministrationBusiness Administration ProgramElectronic Marketplaces (e-marketplaces), since the advent of the Internet and accordingly electronic commerce, is developing so. In global competitive environment, to move one step forward companies turn to modern methods of export marketing. Foremost among them is able to export and import via e-marketplaces. As well as the importance in application, e-marketplaces tends to be addressed in terms of scientific studies. At the last point of e-marketplaces reliability has become important.Security is the most common concern in trade over the internet. However e-marketplaces have been used for foreign trade transactions, payments are made through banking channel instead of remittance by credit card or similar tools on internet. When reliability is mentioned in e-marketplaces credibility of exporters and importers against each other comes to mind. At e-marketplaces reliability activities of exporters and importers excists. Reliability issue in our country is seen as new work area recently. In regards, by theoritical analysis or studying aspects of SME?s at our thesis study it is aimed to contribute literature in Turkey on the subject.In the first part of thesis study, which consists of four parts; developments in the global competitive environment; at second part; The theoritical aspects of electronic commerce are discussed. The third part of the study gives detailed informations on electronic marketplaces and reliability at e-marketplaces. At last part; the most commonly used reliability methods, gathered by survey made on automotive companies operating in Turkey and which are members of leading e-marketplaces; if e-marketplaces provide any advantage in global competition or not, how reliability activities in e-marketplaces are perceived by export/import department employees, heeded or disregarded, place of reliability in e-marketplaces in export and import findings including the issues are discussed.Key Words: E-Commerce, E-Marketplaces, Reliability, Global Competition, Foreign Trade, Automotive Industry