Institution image and an application of identification of institution image of Erzincan University

It is important that businesses and institutions 'image on both inside and outside in a competitive marketplace to survive and sustain. Just as important is the organization's services' quality or the product's specificity, how the target perceives the product or service, how it perceives the establishment or business is equally important. The image of the institution is how the institution perceives it by its target mass. Some research shows that the image of the institutions differs from the image they perceive by the mass of the target. They should diligently examine how they are perceived to increase the competitiveness of institutions in the era of constantly renewing and advancing information. Since the image is important, there is a need to do a number of image studies on how institutions and businesses perceive it. When creating this image, institutions should determine the visions and missions well, determine why there is a market and where it wants to be in the future. In this respect, it is important to determine the image in terms of institutional culture and identity formation. This study was conducted in the context of institutional image in order to understand "how Erzincan University is perceived by its students in various faculties and departments". The target population of the study is the students who study at Erzincan University. The sample was randomly selected. Survey study has been implemented. The questionnaire was conducted on a 5-likert scale.