The i̇nfluence of the corporate image on the patient satisfaction: Example of public and private hospitals

The purpose of this research is to identify whether the influence of the corporate image on the patient satisfaction differs according to type hospital (public or private). To this purpose, patient who had treatments from a certain public and a certain private hospital were determined as the population of the research. The data were collected form 500 patient, including 250 for each of the hospitals by face to face survey technique. Convenience sampling method was utilized in the process of data collection. The data were analyzed by SPSS 20 software. According to the results of the study; have reached the conclusion that there is a positive relationship between patient satisfaction and corporate image. It also shows differences in patient satisfaction according to the hospital type. Finally, preferred hospital types vary according to demographic characteristics of the participants. These variables were gender, age, occupation, income and education level.