The study for meaning logo design and color as part of corporate identity

Corporate visual identity, which defined as the visible face of the identity, has great importance becasuse it provides the first impression of corporate identity. The most striking and most known element of visual identity is logo. Logos are signs that tell who is the corporation and what is the corporation doing. The colors used in logo design, gives information about the corporation and creates associations. This study focuses on the relation with corporate identity, logo design and colors. The study in case of banking sector, focuses on logo?s shapes, typography an especially colors associations and these associations connection with the corpoarate identity. The research results show that some colors meanings become strong and some of thems weaken when color used at corporate logo. Color can become meaningful if it become integrated with corporate identity. Color?s perception which used at logo, shapes with corporate associations in the long term.