Corporate culture and subcultures: corporate culture analysis in a company without a public relations department

In this study, with the use of Goffee and Jones's corporate culture classification and the scale of this classification, there aimed to analyse a company's corporate culture which does not have public relations department. First of all, the type of corporate culture in the company had been determined. Then it questioned if there are subcultures which formed according to demografics or the department of work. In the survey questionnaire, there are 53 questions total. 6 of these questions are about demografics and 47 of them are about corporate culture. 152 personnel of the company had answered the survey and the data has been evaluated according to frequincy, descriptive and compare means tests. The type of corporate culture of the company was determined as the "communal" from the typology of Goffee and Jones in the positive form. There are no subcultures in the company which bases on the demografics but only one subculture has determined according to department of work. As a result, absence of public relations department, personnel's low awareness level of corporate culture and the lack of information between management and employees has been revealed. Keywords: Corporate Culture, Subculture, Public Relations