The visual impact of corporate identity

Corporations seek ways to emerge in the market due to the increasing competition on the platform of highly globalized world economy. This drive also increases the motivation for solutions to win the rivalry in the corporate world as well as harnessing the satisfaction and loyalty of targeted customer profile. Therefore, the phenomenon of corporate identity turned out to be very critical which overall presents the company legacy, firm or business image through some visual and other communication tools. Proliferation in the corporate businesses mandates them to convey their advantages and differences to their target in a massively industrialized globe. This necessity fueled the efforts to establish corporate identity in terms of corporate naming, logo design, style and visual identity areas in1950s. Following that, in 1970s and 1980s, corporate identity efforts expanded including corporate behavior and corporate communication phenomena. The concept of corporate identity became more familiar and accepted in both academy and industry after the foundation of International Corporate Identity Group in early 90s. Corporate identity in general covers a broad perspective including who the firm/business are, vision and mission, goals, administration type, company structure, and company attitude towards employees and customers.