The effects of corporate logo on corporate image and corporate reputation: Yurtiçi Kargo sample

Nowadays, there are many corporations in different sectors. Corporations that want to be in the crowd, create their corporate visual identities in line with their corporate identities that expressing themselves. They are somewhere in the minds of target audiences with their corporate visual identity elements. Thus the corporate provides the creation of their own image and reputation. Considering that the place of visual codes in communication is important, the importance of the logo, which is one of the visual identity elements, also emerges. They express themselves with visual codes through their corporate logos. By presenting themselves to the target audience in this way, they try to be recognized and get a place in minds. This study is designed to measure the effects of corporate logos on corporate image and corporate reputation. In order to achieve this goal, we focused on Yurtiçi Kargo from cargo transportation sector. Research was conducted by means of survey method. As a result of the study, it has been revealed that there is a positive relationship between the color, font and design elements that make up the logo and the corporate logo. In addition that it was found that corporate logo has a positive relationship between corporate image and corporate reputation, corporate image and corporate reputation are interactive by the interpretation of the survey answers.