A research on corporate social responsibility activities and customer based brand equity relation

In this study, the relation between the "Corporate Social Responsibility" concept, which becomes more important day by day, and the "Customer Based Brand Equity" is being investigated. The research results are intended to provide benefit to the persons/entities and organizations who are interested in Corporate Social Responsibility and Brand Equity. As a result of the literature screening, it was deduced that the corporate social responsibility projects should be considered strategically beyond the philanthropic activities by the businesses. In this direction, it is clearly seen that businesses put more importance on CSR day by day. With regards to brand equity, this refers to set of values beyond the tangible assets and intangible assets/values for the businesses.