Kurumsal sosyal sorumluluk ve örgütsel vatandaşlık davranışı ilişkisinde toplumsal değer yöneliminin düzenleyici rolü

This research examines the moderating role of employees' social value orientations (SVO) in the relationship between corporate social responsibility (CSR) and organizational citizenship behaviors. Specifically, based on the literature on social value orientations I hypothesized that as employees' prosocial value orientation (vs. a proself orientation) increased, they would be more likely to show increased citizenship behaviors in response to their perceptions of their organization's social responsibility efforts. This key hypothesis was tested on a sample of 155 white collar employees from firms in a variety of industries. The findings do not support a moderating role for SVO. On the other hand, a main effect for CSR in general, and CSR toward employees in particular, was observed such that employees' perceptions of CSR were associated with increased organizational citizenship behaviors. Thus, our data suggest that regardless of their SVOs employees seem to reciprocate their organizations' CSR efforts with increased organizational citizenship behaviors. Keywords: Corporate Social Responsibility, Organizational Citizenship Behavior, Social Value Orientation, Organizational Reputation, Construed External Image, Value Congruence, Organizational Identification, Organizational Commitment, Fairness.