Kurumsal sosyal sorumluluk çalışmalarının bir kurumun kurumsal itibarına katkısı: Örnek vaka Sonatel Senegal

The concept of our study: corporate social responsibility existed for centuries. Previously it referred to acts of compliance, asked questions of ethical or even religious order. It has evolved, today, due to globalization.It is to known the existence of several theories as well complementary as antagonists. It passes through the importance of searching for the benefit of the company until the awareness to the participation in the development of their communities and social and environmental stakeholders.In this context the institutionalization of CSR (Corporate Social Responsibility) has emerged with the help of laws and standards established by international institutions, thus, defining the principles and the rules for its application. Currently companies need to be responsible towards their consumers; their public and the environment or it evolves in order to obtain benefits from their activities.We live in a new world or the communication technology is in perpetual development, with demand growing and diverse stakeholders. Companies must better communicate their CSR policy to gain the confidence of their stakeholders. A good communication CSR policy must pass through the implementation of a communication strategy adequate compared to the expectations of each company or institution.Thus there is a link between CSR and a company's institutional reputation. To the extent that if a corporate institutional communication department manages well its CSR communication might report competitive advantages in terms of image and institutional reputation and financial. It is this logic that we are going to focus our research on the corporate social responsibility and we will show a brief highlighted the practice of CSR in the Department of corporate communications of the Senegalese company.