Logo değişiminin etkileri Paşabahçe çalışması

Brand logo is one of the main components since the birth of marketing. It allows brands to be remembered and perceived by people. Logo is an important visual element that reflects the company's identity. Thus the customer who sees the logo anywhere remembers the brand. Brands can be passionate, caring, technological or reliable. Consumers establish an emotional bond with brands and tend to buy the brands that they feel close to. Therefore, your signature logo should be able to successfully reflect the character of your brand. To ensure this, logos must be designed with great care from the emblem to the color selection and font. Logo changes should be planned with great care. There is a brand's values and recognition from the past. However, the world is changing rapidly and brands are keeping up with this change as living beings. As a result of the changing visual values, technology and currents after a while your logo may not become fully reflective of your brand. In this case, you will need to update your logo in a way that will not harm the identity and also your identity and awareness that you have created for many years. It is important to keep in mind that your logo will reflect your brand for many years and will not change in a short time. The main objective of this research was to investigate the main reason of Paşabahçe logo changes. And how these changes affect the brand and why manufacturer requested these change. At the end of this research all information's, data's, interviews will represent the point that I advocate in this quantitative method. Key Words: Logo, Logo Design, Brand, Changing, Paşabahçe.