Logo's change in visiual communication

In this thesis, logo designs belonging to brands operating in different sectors were examined, logo designs of different brands from the same sector chose the method of comparison and the perceptual analyzes are here. The processes of the logo designs of the six global brands operating in different sectors are examined and you should remember to consider the design trends of the logos belonging to these brands. It has been investigated what is taken into consideration in the status of the logo designs, and in which factors change the logo designs. The aim of the new logo designs is to keep the design and research of the design trends in the logos together with the elements such as symbol, font and geometric shapes in logo designs. Developing these new logo designs. In the first part of the thesis; visual communication and logo, the second part; In the third part of the design trends in logos; logo designs and brand relationship, the fourth part; history of six global brands and the history of new logo designs, in the fifth part; the logo of the brands is on the target audience there, the sixth spot; general information.