The importance of logistics in providing competitive superiority on international marketing and an application

Nowadays that the density of change phenomenon and effects to enterprises more and more have felt,competitive organizational skills in various levels are increasingly important.This rapid change requires enterprises to be fluid and agile.Especially,that to meet of the customer demands and expectations with maximum benefit is basic factor.The Logistics which is one of elements that are playing a role to actualize this factor become an activity that requires accuracy for the success of enterprises.Especially in recent years,internationalization of trade and focuses of enterprises on outward strategies have led to change of logistics understandings and stand out some logistics functions.Transport requirements of products of multi-national companies from points of product in different regions to points of consumption in different regions have led that the transport function is one of logistics functions is more important than the others. Day after day,that a well-managed logistics system provides an important competitive advantage is understood.Logistics management is an important way of creating competitive advantage for firms. In other words, in terms of the customer preference to take place at a location over competitors can be achieved with an effective logistics management. From this perspective,the actualization of logistics activities and such activities,therefore in a different way,something different or presentation of the activity can be defined as the competition itself.