Application of demand forecasting in logistics sector

The importance of the opportunity in the delivery to the client, and the movement of the products has impelled to the companies to give a prominent place to the logistics, mainly, to the transport of the merchandise. This situation has made logistics an important factor in the competition between companies. Therefore, logistics services need to be managed correctly. Logistics is to plan, operate, control and detect opportunities to improve the process of flow of materials (supplies, products), services, information and money. In this study, logistics management, current issues in logistics sector and demand forecasting methods are studied. The application was done on a company which is a logistics service provider and research was conducted in order to determine the business strategy of the future period. The sectoral factors and customer expectations of the customers examined in the direction of developing the business strategy in the next period were examined. The expectations of the customers using the logistics service were analyzed with the Analytical Hierarchy Process, which is one of the Multi Criteria Decision Making Method. Keywords: Logistics, Demand Forecasting, Multi Criteria Decision Making