Cluster analysis in machinery manufacturing industry: Çorum example

Since the industrial sites in the Central Anatolian industry are not very large and their history does not date back to ancient times, there has been zoning in production and it has turned into a market for the product produced in the production of certain products. In Çorum province, machinery production has become the main production subject of Çorum industry and is one of the important markets in the world market. There are many parameters that affect competitiveness in the industry, and one of the most important parameters is positioning. While positioning provides significant advantages in costs such as advertising and transportation, it also significantly affects competitiveness. In this study, I use position analysis to reveal the contribution of positioning to the competitiveness of the Çorum machinery manufacturing industry. Thus, the advantages of the right locations and how they affect the competition are concluded.