The Necessity of Table Grape Marketing Cooperative in Manisa Alasehir Region

Mankind has found solutions to the problems and difficulties it has faced in agriculture since the beginning in mutual solidarity and cooperation. It is well known that the development of agriculture in the world goes without organization. Today, in developed countries, agricultural products are delivered to consumers through cooperatives established by producers in the world. Study area Manisa province Alaşehir district is one of the important centers in the grape sector of our country and it is the main source of livelihood for the people. How much the viniculture sector in Alaşehir district has a share in the country and the world in terms of viticulture sector and economy; production area, production quantity, foreign trade etc. Numerical data have been put forward. The main aim of the study is to collect the table grape producers in a small and scattered structure under the roof of a cooperative model. Accordingly, it is another aim to ensure that the producers of the bond have a say in the market. In this study; problems were detected using a face-to-face interview technique with 100 generic table grape producers. The identified problems are collected in 11 main headings. At the beginning of these problems is the issue of institutionalization and organization. Following the problem of organization which constitutes the main source of other problems; problems arising from price and marketing, economic and financial problems, problems with production techniques and technical education, agricultural structures and legal inadequacies. The high cost of production, the added value problem, the lack of state support, and other social and psychological problems encountered in the region constitute other problems. As a result; Manufacturers in dispersed, small and powerless situations will be able to come together with this cooperative model and gain a strong, strong and institutional structure.