Trade character in brand communication " vadaa" - worldcard and " blue lion "- postbank case studies

Thesis aims to focus on the mission of trade character within brand communication as well as the process of this positioning.Thesis composed underneath evaluates the timespan of the usage of Worldcard Vadaa trade character and the Netherlands Postbank Blue Lion trade character as a tool of brand communication. Brand / Advertising Managers of both brands are interviewed and also data analyzing is used to identify these trade characters as members of their brand?s communication tools for the case study.Thesis magnifies the duration for a decision to position a trade character for two brands, points out the advantages obtained by supplying such a tool and emphasizes the relation between brand communication and trade character in general. Prospect similar assignment owners will benefit this detailed study which is actually a unique kind of its own.