The role of the photography on the brand image and pirelli calender

Since the time it has been discovered to the present the position and interaction of photography in visual arts kept its progress. Artistic and functional photography has the ability to convert a commercially produced object to work of art. The advertising sector which uses the visual power of photography on target audience increased the brand value by professional image works. At this point the photography art is a must and being used. It can be clearly seen that this situation as an example on the calendar designed by Pirelli as an international company. Previously the calendars which were launched as a commercial campaign became an art work in the following years. This work of art let the company has an institutional image. Since the visuality is an inseparable part of identity for image concept. Visuality supply information in designing brand together with perception modelling. This iconized calendar of Pirelli has been transferring company?s message and taking place in consumer?s mind by being integrated with the calendar concept.The point at which calender and the art of photograph come to gether is the fact that calender divides time systematically and photograph is a phenomenon stoping the time. That?s why the calendar concept chosen. From 60?s till today these calendars which are the witnesses of history are not only visual records at the same time they are the important designs which creates a brand image and prestigious. Pirelli is an international brand that leads this tradition to be formed.Several essay taken place in media, photos and back stage films broadcasted, hundreds hours of tv programs and interviews performed with photography artists, art directors and models for Pirelli Calendar as a cult object and extraordinary prosperous publishing.