The effect of branding on pop art and its reflections on textile

One of the facts that comes to mind primarily when it comes to fashion is the brand. In order to survive, fashion brands should follow the changing trends of fashion and stick to innovations. Pop Art movement has been involved in these trends from time to time. Pop Art, just like fashion, has also embraced the industrializing world for which The concept of brand has become a must. By cooperating with the brands, Pop Art has come to life both in the designs of brand logos and packages of the products which are belonged to the brands as well as in clothes or soft sculptures in which textile materials are used by cooperating with the textile, Another area that enables the textile industry, brand concept and Pop Art movement meet on common ground is mass media. While brands have publicised their names through mass media, and thank to this, Pop Art and fashion both have introduced themselves and could stay up to date. The aim of the study is to prove that Pop Art, branding and fashion, which is associated with textile, come together in common areas with each other. In this study, branding, branding principles and the interaction of brand and fashion, which are two inseparable concepts, are examined. In addition, the points where the relationship between fashion and Pop Art intersect with the brand have been mentioned. As a result of the study; branding, Pop Art and fashion concepts have been revealed to come together in the common area and are connected to each other. As the data collection method in the study, documentary (document) resource scanning method which is one of the scanning methods has been used. The type of research used in the study is qualitative research. It's a descriptive study. This study, which has benefitted from English and Turkish written sources, is enriched with visual materials.