An examination of blue light technologies in terms of marketing innovation

Light is used in many areas from art to heating. It consist of many layers beyond what the human eye can perceive. The combination of these layers is called the light spectrum. Blue light rays in the light spectrum have effects that threaten the health of living things, such as skin aging, deterioration of eye health and cancer formation. Blue light which covers the range of 415 to 495 nanometers, takes its source from the sun and is also included in many artificial light sources. With the development of technology, the increase in the usage area and frequency of light has made its effects visible. In this study, after giving information about the formation of light, its effects on human health are mentioned. In the study, a survey was conducted to measure consumers' purchasing behaviors and awareness levels regarding blue light protection products, and to correlate the long-term effects of screen usage with the negative impacts of blue light on human health