Maximizing productivity in online businesses through task management software: The case of online entrepreneurs in Turkiye

The advent of the internet has transformed how businesses operate, giving rise to the concept of online businesses. The rise of online businesses has revolutionized commerce, presenting entrepreneurs and organizations with numerous opportunities and challenges. This study aimed to explore the relationship between task management software and the productivity of online businesses. The study employed quantitative research methods and used surveys for data collection. The data was collected through an online survey among online businesses in Turkiye. The study used a sample size of 250, which represents a 96.2% response rate. The data for the study were analyzed using the Statistical Package for Social Sciences (SPSS) and employed descriptive and inferential statistics. The analyses reveal that task management software positively and significantly correlates with online business productivity.