The logical non-conformities encountered in advertisement in the media

Advertising is a matter of convincing. It is an attempt to persuade the customer that it is logical and necessary to purchase what is offered. Unfortunately, this attempt may cause the formation of unconscious consumption habits and accelerates the tendency to consume.Advertising, which has the function of marketing communication between the target group and product on sale, has a corner on the market to introduce a product or services and increase their sale and also to determine what the customer needs. It may lead a customer in the shopping to buy a product or service which is not in his mind before. Advertising, which affects the customer to change his opinion between products or services, may shape the quality of perception of the customers.The ads, thanks to wide opportunities of media today, have been appealing the whole society and the advertisers have been showing all their talents to influence the customer in the best way. In order to make the offered product or service needed by convincing the target group, the advertisers have been working as a team with all their power and also may ignore their legal, moral and logical responsibilities. In front of such perfectly working expert group who determines the necessities and who is so eager to fully control our buying preferences, it means to be open to be exploited if you aren?t careful and conscious consumer.It is very crucial to gain conscious consumer habits by recognizing open or hidden non-conformities of the ads such as logical inconsistency, ambiguity, gap or looseness to prevent the delusiveness of the ad which is the most effective channel of communication between the seller and the customer in an era where it has become obligation rather than responsibility to become conscious consumer.Keywords: Advertising, Logical Fallacies, Creating a Need, Capitalism, Conscious Consumption.