Impact of places on users: Examination of architectural through the example of Starbucks cafe in Mersin

In this study, it is aimed to review the literature about the psychological effect of the places on the users and to examine the interiors of 3 Starbucks cafes in the Yenişehir district of Mersin province in terms of architectural design. In this context, it was determined that cities other than metropolises such as Istanbul, Ankara and Izmir were not examined; Therefore, the city of Mersin, which preserves its traditional texture and urban dynamics, and where we can observe today's space uses, was chosen as the research universe. In the selection of the city of Mersin; The fact that 3 shopping malls located in Yenişehir district of Mersin are among the first shopping malls (AVM) opened in Mersin, and as of 2009, all 3 shopping malls were selected as the best in Europe, and Mersin Forum AVM is also among the International Real Estate Retail Council. The fact that it has a great importance for the city of Mersin by receiving the International Real Estate Council (MAPIC EG) and International Council of Shopping Centers (ICSC) awards has been effective. The research was carried out in the interiors of 3 Starbucks Cafes, the number of which is increasing in Mersin. And a survey study was prepared to measure the reasons for users to prefer it. The survey data were analyzed with the SPSS 22.0 package program. In the study, a descriptive relational survey model, which is one of the general survey models, was used. In the first part of the study, the concept of space was evaluated. In the second part, the concept of space and user experience is discussed. In the third part of the study, Starbucks cafe field research was conducted. Although the literature review revealed that Starbucks cafes are the most intense consumer group of Starbucks, young people and university students, this information was not confirmed in the field study in Mersin. As a result, it has been seen that the brand's image and interior design (showcase design, lighting, equipment elements) as well as psychological factors are effective in users' preference for the Starbucks cafe. In addition, it has been concluded that the cognitive and sensory effects of the users are also important factors in the preference of the place.