Mektuplardaki Yeşilçam: İzleyici söylemi perspektifinden altmışlar Türkiyesinde bir ''sinema olayı''

ABSTRACT YEŞILÇAM IN LETTERS: A "CINEMA EVENT" IN 1960s TURKEY FROM THE PERSPECTIVE OF AN AUDIENCE DISCOURSE Dilek Kaya Mutlu Ph.D. in Art, Design, and Architecture Supervisor: Prof. Dr. Bülent Özgüç Co- Supervisor: Assist. Prof. Dr. Halil Nalçaoğlu June, 2002 This study examines "Yeşilçam event" in Turkish cinema from the perspective of an audience discourse that is reconstituted from the audience letters published in popular cinema magazines Sinema and Perde. Through a study of the letters, it is observed that neither Yeşilçam cinema that marks the 1960s can be reduced to a film industry nor the social experience of it could be evaluated in terms of a cinema-audience relation consisting merely of movie going and film viewing. The topics and the forms of expressions in the letters suggest that Yeşilçam was a "cinema event" diffused throughout everyday life especially through social images of stars and that the audiences had an important role in its (re)production and circulation outside movie theatre. Keywords: Cinema as event, Yeşilçam event, Audience, Audience letters, Stars, Cinema magazines. in