The effect of country of origin image on the consumer purchase behavior and a study on white goods sector

In this thesis, we examine the effect of Country of Origin Image on the consumer perchase behaviors. The world which becomes more global day by day, takes forms of only one market rather than one market for each country. The countries are competing with the brands they established. The power of these brands involve in the country of origin. The study shows when the consumers choose the brand of the product which is needed, the Country of Origin Image has a effective role and the concept of the Countr Image is necessery to have a difference in the market. The analysis part consists of a inquiry in which uses likert scale and its explaination. The inquiry questions prepared through white goods sector. In the conclusion of the research, when the subjects make the decesions to buy the white goods, the reason of the decesions have connection with Country of Origin Image of the product they wish to buy. This study will help the importers to choose the products before import, with considering Country of Origin Image. According to this research, if exporters also want to become a competitor in the global market, they have to decided to make concept and develope their Country of Origin Image.