An research on problems with displaying products and interior designing in jewellery shops, in Çukurova Region

The jewellery sector is one of the fastest growing sectors in Turkey. Jewellery products vary widely compared to products from other sectors.The market experiences a continuous fluctuation because of the increase in population and demand, the changes in trends and fashion designing as well as the differences in people?s tastes. This causes competition in the marketing processes between enterprises inevitable. Besides quality, beauty and price of products, comfort and appearance of shops play an important role in marketing. Interior and exterior design of the store and the layout of the products are also considered important criteria to attract customers? attention. In this paper product displaying systems and problems with interior design are discussed.