A search on the bank credit cards marketing activity which prouides increasing the sales and profits in the process of creating costumer relationship

In this study, its searched that credit cards which are one of the bank services and the function of the credit cards on creating the dependences of consumers in this process. This study exists there parts, in the first part, its told tht the credit cards, species of the credit cards which are classified according to the consumers marketing and endustrial marketing, the effects of these credit cards on interest groups and the place of these credit cards in the payment systems. In the second part, the marketing understandings of the credit cards and the effects on the marketing activities are searched. At the last part, the marketing communication efforts and results which have been existed by the effort of a private bank that joins to the credit card marketing in the period of seven month, have been searched with situation analyse. Again at this last part, the search model has been made by ?search-strategic marketing mix? which is called marketing management process by Philip Kotler and the variables as the customer fidelity, the crosswise sales, the new customer winning which makes the circle. At Eskisehir department of the bank, by realizing half participation technic with personal credits marketing officer, has been tried to reach the feed-back of activities in the seven monthed process.