Master'sOpen Access

Determination of credit costs in banking for customer relationship

2016
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Advisor: Prof. Dr. Sudi Apak

Abstract (EN)

Constantly evolving ınformation technology shows a change in a world economy in which competition is constantly increasing. One of the main players of the economy especially the banks best in order to adapt to this competitive environment, cost and profitability are required to make accounts. Increasing the productivity and effectiveness of banks profit and cost accounts good reviews are required. For this, they purchase the product they wish to receive service in return customers and good evaluation is important for identifying valuable customers. Who does not know its customers, handing out resources valued existing businesses, they may be wrong. From this perspective, and according to him its customers to determine the profit margin for banks in customer relationships are required to calculate the cost. In this study, to determine the cost of credit in terms of customer relations in banking.

Author

Fatma Nilay Ergin

How to Cite

Fatma Nilay Ergin (Master Thesis). Determination of credit costs in banking for customer relationship, 2016, İstanbul Beykent University.

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